Nokia Case study - First a recap video on the advantages and disadvantages of TNCSs
Map of Nokia's operations
Reasons for where it is located:
Locating business to minimise costs:
TNCs such as Nokia have branches in many countries because they want to reduce costs. With lower costs, their profits are higher. TNCs such as Nokia keep costs low by
opening factories and offices in regions of the world that have:
Low labour costs
Cheap land or building costs
Low business rates(the tax paid by a company)
Locating business to be close to the customer:
Another reasons why Nokia is constantly expanding its range of factories and offices is to be close to its customers, who are spread right across the globe. Nokia's products have massive appeal. Nokia estimated that the mobile phone market had around 2.2 billion people in 2005 and this was expected to rise 4 billion in 2009. Growth in mobile phone
ownership and subscription has been particularly strong in Newly Industrialising Countries (NICs). As consumers in LEDCs have become wealthier, Nokia has
expanded its business into Asia, Africa and South America. It has, therefore, opened new sales offices in many NICs, located closer to these new customers.
Different jobs in different locations:
Nokia employ a wide range of staff. Some are highly qualified or skilled, such as business managers or R&D staff. Other staff, such as some assembly workers or sales stuff, do not require high-level qualifications or as much training. So, like many other MNCs, Nokia has chosen to locate the assembly of basic products in their range in NICs where wages are lower. However, the more highly trained R&D staff tend to work in Europe. Here, Nokia develops new products, such as hand-held devices capable of filming video, playing games and surfing the web. These devices use the latest technology and therefore need more highly trained staff to develop and produce them. These high-tech products are also aimed at wealthier consumers, so it makes sense to make them in Europe.
TNCs such as Nokia have branches in many countries because they want to reduce costs. With lower costs, their profits are higher. TNCs such as Nokia keep costs low by
opening factories and offices in regions of the world that have:
Low labour costs
Cheap land or building costs
Low business rates(the tax paid by a company)
Locating business to be close to the customer:
Another reasons why Nokia is constantly expanding its range of factories and offices is to be close to its customers, who are spread right across the globe. Nokia's products have massive appeal. Nokia estimated that the mobile phone market had around 2.2 billion people in 2005 and this was expected to rise 4 billion in 2009. Growth in mobile phone
ownership and subscription has been particularly strong in Newly Industrialising Countries (NICs). As consumers in LEDCs have become wealthier, Nokia has
expanded its business into Asia, Africa and South America. It has, therefore, opened new sales offices in many NICs, located closer to these new customers.
Different jobs in different locations:
Nokia employ a wide range of staff. Some are highly qualified or skilled, such as business managers or R&D staff. Other staff, such as some assembly workers or sales stuff, do not require high-level qualifications or as much training. So, like many other MNCs, Nokia has chosen to locate the assembly of basic products in their range in NICs where wages are lower. However, the more highly trained R&D staff tend to work in Europe. Here, Nokia develops new products, such as hand-held devices capable of filming video, playing games and surfing the web. These devices use the latest technology and therefore need more highly trained staff to develop and produce them. These high-tech products are also aimed at wealthier consumers, so it makes sense to make them in Europe.
Local impactsPollution caused by the factories - lower standard of
regulation Jobs for local people Local people can learn new skills Development of local infrastructure |
National impactsDevelopment of mineral wealth
New energy projects such as dams built Large-scale pollution in lakes and rivers |
Regional impactsBy manufacturing in Europe Nokia can avoid having to pay tariffs in the EU
Improve the quality of life of people living in the region |